Design with a purpose
Design is not how your product looks.
It’s why it makes your users smile.
If your shiny new product does not resonate with users - what’s the point? If you make important decisions without the user in mind - that risk is on you. I don’t use Design to prettify - I use it to bring out purpose.

Users are the answer
If we don't build products for users - who are we building it for?

Simplifying complexity
Elegant beats complex any day of the week. But getting there takes grit.

We win as a team
Imagine 11 players on a football field playing 11 different games.

Design means business
Saving on design is expensive - if you know, you know.

End-to-end experiences
The user does not care about your silos and departments.
Design Leadership
In my mind good leadership means creating clarity and alignment on where we want to go, allowing everyone to find their path and of course giving support where needed.
Leading teams at Tackle, Scoutbase and Concordium I learned that the key is aligning the “what” and the “why,” facilitating strategic decisions and collaboration across teams.
I have hired and mentored designers, business developers, researchers and developers. We have worked together in-person and remote from the UK, Denmark, Indonesia, Kazakhstan, Cyprus, Croatia and Ukraine.
I enjoy building relationships, sharing knowledge, mentoring and creating environments where everyone feels supported and inspired to bring their full potential.
Here is what I do

Bertram Wildenauer
Working with Sebastian was an absolute gamechanger for our overall business and growth strategy and gave us massive confidence to make the right calls, which led to achieve our revenue and fundraising goals!
Sebastian is super experienced, reliable and understands business - you can feel that he was a founder himself before.

Mat Hunter
Sebastian fitted into the team immediately and seamlessly and brought great insight and skill to what he was doing.
I'm looking forward to working with him again - I can't recommend him highly enough.

Stuart Penny
Sebastian quickly took a lead role in the design, while building excellent relationships with colleagues and stakeholders.
It was great working with him and I wouldn’t hesitate in recommending him.

William Clifford Birtwell
We were able to make decisions quickly and decisively - our next product direction was a direct result of Sebastian’s work.

Fabian Hasler
Sebastian contributions to the project are cornerstones for future developments of the product. It was a true privilege to work with him!

Sven Laqua
Our collaboration was extremely productive, cooperative, inspiring and enjoyable. Sebastian brought excellence in service design thinking and execution to the project and a lot of positive energy. He is hard-working and a team player. He has been honest and constructive whenever the typical challenges of such projects emerged. You will be lucky to work with him, and I can’t wait to do so again.
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